"Floor planning is the first and most critical stage of a design .The decisions on how to divide the space will affect your home from both a functional and aesthetic perspective."

Planning
At the beginning of the design process I will begin with getting to know you better and defining your needs.
I believe that planning a house, no matter the size or the location, is a privilege: a golden opportunity to pause and examine your life while asking yourself what brings you joy. What is comfortable in your current home? Is there anything missing, which you would now like to include in your new home?
We will have a relaxed evening conversation, preferably with good wine, during which I will learn about you by asking personal questions about the habits and preferences which affect your living style.
Together, we will write a Programa, a list of your requirements of the home which would serve you best. this will enable me to divide the space within your home accordingly.
A few example questions: how many people are expected to live in the house? Is there need for a study? Do you like to host and to have people over? Do you like to cook? Do you watch television in the living room? In the bedroom? Do you prefer a bath or a shower? What sort of storage do you need? Is there a work of art that is important for you to display in your new home? The answers are different from client to client and so is the design.
I will also request you to provide me with an accurate measurements and dimensions plan, if such a plan exists. Otherwise I will arrive at the property myself, to measure the space accurately.
Based on the property’s measurements and the list of your requirements which we’ve defined together, I will plan a number of design plan versions for your home. You will be able to combine elements from the different plans, and I will plan further versions if necessary. There is no limit to the number of versions which we will examine.
In my view, planning is the first and most critical stage of a design. It must be given a lot of thought, as the decisions on how to divide the space will affect your home from both functional and aesthetic perspective.
At the end of the planning phase you will have a complete division plan of the home.
At the end of the planning phase, you will have a complete division plan of the home, which includes rooms and furniture dimensions.
Working Plans
Once we have a perfect, final furniture alignment plan, we can now begin to translate the information in it to functional instructions for the contractors. In other words, we can make the working execution plans.
We will begin by going over plan-related questions that arise. We will examine key terms such as: earthwork, concealed mixer valve, showerhead, wall faucet, etc. We will go over various lighting types such as: LEDs, halogen lights, spotlights. We’ll talk about central air conditioning versus split air conditioner system, etc. And many more questions, the answers to which we’ll determine together.
The first plan set I’ll present you with is a cost appraisal plan set. You’ll be able to send it to various contractors and receive information on their costs. Alternately, I can put you in touch with contractors whom I have worked with previously and can recommend their work.
Following the cost appraisal, we will make another round of modifications in the plans, after which we will have a perfect plan documentation set ready for executing.
At the end of the work plan phase, you will have a working plans set at a scale of 1:50, which includes a construction plan, a plumbing plan, an electricity plan (at a scale of 1:25), an air conditioning and suspended ceilings plan, a flooring plan and the bathroom layouts plan.
Supervision
So finally we’ve begun our construction or renovation. Although the chosen contractor has agreed to fully comply with the plan documentation, there are often inaccuracies on-site, as well as problems which naturally arise and must be solved (for example a colonnade placement, positioning a suspended ceiling, construction deviations).
On-site supervision involve closely following the construction or renovation process throughout, including specific on-site visits for milestones such as: laying the first foundation block for interior construction, marking the electrical outlet locations, marking the plumbing points, etc.
This type of maintenance and supervision will provide you with continuous updates regarding the progress on-site, including discrepancies found and follow-ups, up until these are corrected.
Built-In Materials
As the Renovation and Building comes along, it is time for us to select the built-in materials that are needed for the construction process. These could be the floor and wall tiles, sanitary ware, parquet, wall colors, Caesar stone, interior and exterior doors, windows and more.
This stage begins with defining your unique personal taste. I will therefore request that you select images for design inspiration. These will include well-designed rooms which you loved or colors which you found pleasing. Together we will define what the apartment’s design theme and style shall be. We will also reflect on the ambiance you aspire to in your new home. It may be, for example, warm, clean, cozy, serene, or elegant. These descriptions will help me direct you in choosing the right materials and designing a house which will provide you with the ambiance you have chosen.
As part of this process, we will plan and carry out the “wet” carpentry: the kitchen and bathroom carpentry, an integral part of the decisions to be made prior to the contractor handover. We will compare between various companies in the carpentry market. I will supervise the planning and ensure that it is in sync with your requirements. The kitchen and bathroom cabinet materials will be chosen while considering the overall harmony and design theme of your home.
Home Styling
After finalizing your home’s design back round, including flooring, windows, tiles, etc., we will continue our selected design by choosing furniture and accessories, textiles, artwork and more, within the same color scheme and material choices which we have decided upon.
We’ll consider the style and theme we had chosen for the home in the earlier stages, as we elaborate on the aesthetic language we have defined. All along, I will envision the feelings you’d like to experience in your home – that is my goal.
I always recommend designing a home which evokes emotions for its owners, with items which bring up memories or feelings. These may be special photos of your travels and life events, art created by yourselves or by family members, family photos or items which you’ve carried with you through the years. These should be items which make you happy. They will serve as our touchstone when selecting new items which will make you feel cheerful, excited or emotional. As with any love story, if you fell in love with it on the day on which you acquired the bed/sofa/painting, you will probably feel that way for years to come.
As part of the home styling, I will plan customized carpentry for your home, such as an entryway dresser, a library, a wardrobe, an office, etc. Every piece of furniture will be planned while taking into consideration the items designated to be stored inside, in a way which will blend in with, as well as complement the overall design.
When designing a home, I aim to create a complete, harmonious space, a feeling that surrounds you from the moment you enter. A space pleasurable by virtue of symmetry and balance.
Together we will define my style of guidance. Some clients prefer that I take care of the entire design process myself, while others like to be involved in every detail. The choice is yours.


When designing a home, I aim to create a complete, harmonious space, a feeling that surrounds you from the moment you enter. A space pleasurable by virtue of symmetry and balance.
Home styling can be the last stage in designing a newly built or renovated home. It can also be a beginning in itself – a process of renewing and reviving the home. Home styling is a world with endless possibilities, design styles, colors and materials. It can completely change an existing home, resulting in a splendid, impeccable result.
We’ll begin by defining your tastes and preferences: colors you’re drawn to, materials you find pleasant. What is the general image you’d like to experience in your new space? What would you like to feel when in it? Will it be luxurious? Indulgent? Cozy? Warm? Dramatic? Cheerful? I am always intrigued to learn about my client’s dreams and the variations in the answers. The more detailed you can describe your vision, the easier it is for me to make it a reality.
As part of the process, we will position furniture in the most ideal places within the house. We will select the right furniture shapes and proportions appropriate to the space. The furniture may be acquired either via import or by customization in local workshops – all according to your preferences and budget.
We will plan custom carpentry to fulfill your needs, while complementing the space. We will paint the walls and add wallpaper or decorative cornices. Ideal points for textile furnishings such as curtains, carpets and pillows will be chosen, in a harmonious color scheme and materials which complement one another. If you own beloved artworks or have recently acquired new pieces, we will decide on the ideal locations for these. According to your preferences, we can go down to the smallest of details, including tablecloths, kitchenware and book arrangement in your living room library.
I always recommend designing a home which evokes emotions for its dwellers, with items which bring up memories or feelings. These may be special photos of your travels and life events, art created by yourselves or by family members, family photos or items which you’ve carried with you through the years. These should generally be items which make you happy. They will serve as our touchstone when selecting new items which will make you feel cheerful, excited or emotional. As with any love story, if you fell in love with it on the day on which you acquired the bed/sofa/painting, you will probably feel that way for years to come.
Above all else, when designing a home, I aim to create a complete, harmonious space, a feeling that surrounds you from the moment you enter. A space pleasurable by virtue of symmetry and balance.
Together we will define how closely we will be working together, as some clients prefer that I take care of the entire design process myself, while others like to be involved in every detail. The choice is yours.
Throughout the years I have guided dozens of clients in the thrilling moments of purchasing a residence. It would be my pleasure to accompany you in one of the most meaningful investments in your life.
With over 10 years of experience in the Tel Aviv real estate market, I have extensive knowledge of the residential market from a designer point of view, along with terms of the financial investment and familiarity with current opportunities.
I will guide you in assuring that the property you have your eye on can live up to your requirements. My know-how will safeguard the process to make sure that the property carries the design potential to become the home of your dreams, or an intelligent financial investment with significant profit.
My evaluation will include the following:
– Assessing the property structure, column and constructive beam positioning, number of openings, number of exposures, general square meter sizing, in order to examine whether or not the space could be conceptualized, planned and divided according to your requirements.
– Examining the given external conditions which cannot be modified. The settings in which the building is situated on the plot, assessing the window views and the natural light within the space.
– Appraising the property’s location, in terms of the neighborhood, profitability of the investment and the environment as a feature in the standard of living quality.
– Giving you a few design ideas exemplifying the property’s potential along with realistic budget estimates.
"I met Hila 7 years ago, while she was planning and designing my current apartment. I had no doubt I would consult with her when I began searching for a housing upgrade last year in order to procure a new property. Hila joined me with a smile on three different occasions in which I considered buying an apartment and asked for her opinion. Within each short visit, Hila was able to pinpoint the advantages and locate the drawbacks of the apartment. Instead of simply viewing the existing circumstances, Hila's creativity enables her to see the design potential in each space. Hila was presented with my nearly impossible list of requirements for renovating an apartment to include: two bathrooms, space for entertaining as well as an office. Hila was not deterred. She offered countless solutions and fresh design directions which fit with my present and future requirements perfectly. Hila's professional guidance in the acquisition process is what enabled me to make a knowledgeable and confident choice when buying my apartment. To anyone in the process of apartment acquisition, I warmly recommend taking advantage of Hila's knowledge and professional skills in order to make an informed decision."
In recent years there has been growing awareness of the importance of expert interior design from the very beginning of the construction project, working alongside the premium architecture firms.
When it comes to interior planning and guidelines, consulting with an expert interior designer will maximize the potential of the property. This additional perspective will ensure that the space is considered and planned as accurately and as meticulously as possible, making it more attractive to potential buyers.
At what point during the project should you get in touch for an interior design consultation? As early as possible. Prior to receiving the construction permits, or at most before the building has begun.
If you are a entrepreneur or constructor with a project in development phase, these are the services I offer:
– Interior planning: as an interior designer, I work within the architect’s guidelines in terms of apartment boundaries, openings, columns and residential secure spaces (mamad). However, in every building the interior affects the exterior. I will make small yet critical changes which will be consequential to the final version of the building’s interiors, without intervening with the architect’s work.
– Producing the interior’s work plan, in coordination with the relevant professional consultants.
– Defining the general builder standard for kitchen fittings and sanitary ware, according to project characteristics and budget.
– Apartment adjustments in boutique and luxury buildings with a small number of residents. I will coordinate the various residents’ requests in terms of space planning, work plans, construction material selections, including coordinating the preferences of apartment owners situated outside of Israel.
– A complementary consult from the contractor to the apartment buyers in the form of a single consultation meeting or home styling services for the new home.
